You want to know what I think, I think this is the exact same story with the term "derivative", which was created by Wall Street to confuse people when it was under the spotlight for being the main cause of the financial crisis. One can actually picture it now; people gathering in a tumultuous crowd, irate and virulent, outside one of the main banks on Wall Street demanding justice and reparations. So, a random employee from one of the banks chooses a spot, above the crowd, and shouts at the top of his voice "It's because the derivatives were bad". Clearly, no one knew what derivatives were but harmoniously they all hang their heads and walk away defeated. This means less questions for Wall Street, since no one knows what derivatives are, it's the easiest thing to blame the crisis on. The same thing can apply for these failed European economies. Since not even the most salient economists can solve this problem, the easiest way out is to propose a measure/solution that no one knows how to execute. Hence "austerity measures" was begotten.
So, there's a trend here, whenever there's an insolvable crisis, the solution is to come up with an expression/term, that no one understands or can execute, to describe the predicament. I bet you anything BP are working on theirs right now. Good morning!!